KRALENDIJK, Bonaire--()--Tourism Corporation Bonaire, the Public Entity of Bonaire, Bonaire Hotel and Tourism Association (BONHATA), and Bonaire International Airport (BON), in collaboration with JetBlue, launched its first year-round, non-stop service from New York (JFK) to Bonaire (BON) this week.

Joining a diverse portfolio of US airlines offering lift to the island to meet the continued demand of travelers seeking to visit the Caribbean destination known for its incredible shores - ideal for scuba diving and snorkeling - growing culinary scene, and off-the-beaten-path adventures, the new JetBlue flight, available to book now at JetBlue.com, operates on Tuesdays and Saturdays. In addition to the added airlift, new openings, developments, and experiences offer, below are five more compelling reasons to fall in love with Bonaire at first flight this winter season:

Check Out…

Two brand-new beach club openings. Ocean Club at Grand Windsock Resort serves up sips, sunshine, and beach eats all day, while Reef Bar at Sorobon Luxury Beach Resort offers experiences ranging from cabana-side cocktails to fine dining lobster feasts right on the sand.

Check In To…

The Plaza Beach Resort, which recently unveiled a new shop, wellness facilities and a gym, as well as the opening of Momento, its new live cooking restaurant. While more renovation plans will include the addition of a luxury spa, casino and the completion of the property’s penthouses, this beachfront resort has remained focused on expanding sustainably with an aim to operate at 80% self-sufficiently.

Check this off your Bucket List…

What’s better than sailing around Bonaire’s beautiful blue Caribbean waters? Doing so with a mimosa in hand while aboard the Lady Bellaïs, a charming wooden Brazilian schooner. The new Bella Brunch experience includes open bar, a luxurious feast as well as guided snorkeling through Bonaire’s epic coral reefs.

Keep Your Wellness in Check…

Visit Float Bonaire Wellness Center. Offering all the latest on trend wellness treatments, from float therapy and cold plunges to an infrared sauna and contrast therapy, this new facility, located at Corallium Hotel, is a must visit for those seeking a zen island escape.

Say Check Please at…

Bonaire’s culinary scene is booming and newcomers this year include Bubbles, serving fresh grilled seafood, smoked dishes and cocktails in colorful downtown Kralendjik; Pier Dos, the new deck at the beloved Karel’s Beach Bar on the water offering its own menu; and Seaside Krioyo Fushion, a casual eatery located at Bonaire’s new Isidel Beach Park.

To learn more about Bonaire, please visit www.bonaireisland.com.