CAMBRIDGE, Mass., Oct. 10, 2023 -- Produced by MIT Technology Review Insights in partnership with Adobe, EY, and Owkin, "Generative AI deployment: Strategies for smooth scaling" explores global leaders' key decision points for putting AI to use in the enterprise.

Insights

In July and August 2023, MIT Technology Review Insights polled 1,000 business leaders about their organizations' approaches to implementing generative AI technologies. Respondents were distributed among 11 industries, including consumer goods and retail, financial services, manufacturing, and pharma and health care. The report also draws on in-depth interviews with academics, data leaders, and AI experts.

The key findings are as follows:

  • Executives recognize the transformational potential of generative AI, but they are moving cautiously to deploy. Nearly all firms–96%--believe generative AI will affect their business. However, only 9% have fully deployed a generative AI use case in their organization, which indicates a wait-and-see posture.

  • Regulation looms, but uncertainty is today's greatest challenge. Generative AI has spurred a flurry of activity as legislators try to understand risks, but truly impactful regulation will move at the speed of government.

"Business leaders are cautiously pursuing the transformative potential of generative AI, with nearly all respondents acknowledging its impact on their businesses," says Laurel Ruma, global editorial director, MIT Technology Review Insights. "However, only a small fraction have fully embraced generative AI use cases, highlighting a measured approach to implementation. Workforce implications vary across industries, and while regulation looms, uncertainty stands as today's primary challenge."

Click here to download the report.

For more information please contact:

Natasha Conteh

Head of communications

MIT Technology Review Insights

natasha.conteh@technologyreview.com 

About MIT Technology Review Insights

MIT Technology Review Insights is the custom publishing division of MIT Technology Review, the world's longest-running technology magazine, backed by the world's foremost technology institution—producing live events and research on the leading technology and business challenges of the day. Insights conducts qualitative and quantitative research and analysis in the U.S. and abroad and publishes a wide variety of content, including articles, reports, infographics, videos, and podcasts. And through its growing MIT Technology Review Global Insights Panel, Insights has unparalleled access to senior-level executives, innovators, and entrepreneurs worldwide for surveys and in-depth interviews.

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