The strategic alliance aims to elevate S.Pellegrino's premium lifestyle positioning, expand engagement with younger audiences and enhance its global brand offering.

MILAN, Dec. 4, 2025 -- S.Pellegrino, the iconic sparkling mineral water brand, today announces a long-term global partnership with Ferrari, underscoring a joint interest in promoting their common values: Italian heritage and culture, craft, and the drive to excellence. Under the agreement, S.Pellegrino will collaborate with Scuderia Ferrari HP, the Formula 1 racing team, and Ferrari Challenge Trofeo Pirelli, the single-makes motorsport championship created in 1993.

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